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PDF The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

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Rp0 0. Description There isn't a business that doesn't want to be more creative in its thinking, products and processes.


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In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Review Text On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's Review quote On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's Yet Kelley makes a good case As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries.

The Art Of Innovation - Profile Books

Rating details. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.


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    The Art of Innovation Lessons in Creativity from IDEO Americas Leading Design Firm

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